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About Us 米国ニューヨークを拠点とする統合型マーケティング・サービス会社。空を見上げることをイメージしアイズアップ(Eyes Up)と発音。可能性を追求することを目的とし”All I See Are Possibilities”の頭文字をとってAISAPと表記します。グローバル市場におけるビジネス戦略構築・展開のサポートを提供いたします。 サービス内容: 海外戦略プラン 市場の特異性を考慮したマーケティング戦略をサポート。目標設定に伴う戦略プロセスのプランニング基盤を構築。 市場調査 プランニングに必要な市場の成功要因を分析するため、市場調査やデータを収集。 マーケティング・コミュニケーション 市場に効果的に企業メッセージを伝えるコミュニケーション機会を総合的に立案。 ブランド戦略 1)ブランド認知度を確立、2)ブランド・イメージを常に新鮮に保つプランニング、3)ブランド認知度の拡張。 パートナーシップ確立 共通の価値観・ビジョンに基づくパートナーシップの確立。長期的に信頼性あるパートナーの調査・分析。 ライセンスプログラム ライセンスを通して派生するビジネス機会の調査・分析。例:出版権を海外出版社に譲渡するに限らず、他の製品カテゴリーに商品化権を譲渡する機会創出。ブランド戦略の一環。 法的危機管理・契約交渉 NY州で資格を持つ弁護士を中心に法的危機管理サポート。契約交渉では
ASIAP stands for “ALL I SEE ARE POSSIBILITIES” (pronounced as “Eyes Up”), and provides integrated marketing services to assist our clients in creating solid and flexible business plans and incorporation into oversea markets. Integrated marketing services may include, but are not limited to: - Strategic Planning It is vital to assess where your product/business stands and where it is headed, especially when it is in an unfamiliar market. Entering and establishing a presence in a foreign market is challenging. In order to exceed in the market, it will require careful strategic planning. Through AISAP’s guidance, together we will go step by step to create a strategic plan, giving our clients direction, so that they feel comfortable committing to the challenges ahead. - Market Research Expectation is a strong driving force when you encounter a new challenge. Yet, it is difficult to form any expectation without relevant and useful information. There is no such thing as useless information, especially when we know what we are looking for. AISAP assists our clients in executing effective market research campaigns. - Marketing Communication, Public Relations and Publicity Entering a new market is challenging mostly because people in the market never heard your “voice.” Whether you are promoting intellectual properties, products or services; AISAP will make sure that our clients “voice” be heard in the market constantly, creating recognition and demand. -Brand Representation, Extension and Protection Brand business and marketing take three major steps: first a brand must be identified in a particular market. Brand identification means that customers in the particular market can identify what to expect from the brand. Once the brand is identified, then it needs to be kept as fresh as possible. We are not satisfied with the status quo and always look for new possibilities to extend the vision of our clients’ brands. Lastly, it is imperative to protect the brand name or uses. -Networking, Matchmaking and Partnership We at AISAP believe that there is always someone who shares the same business values as yours and common ground where we can map your future business operations together. When effective and necessary, we find experienced professionals to bring our clients more options rather than working on our own. AISAP will always keep an eye on these possibilities. - Licensing Program Development and Management Through different variables or lens, we contemplate the true vision of our clients business. For instance, if you are a publisher, you are not just in the business of book publishing. Rather, you are the owner of several rights, which can be exploited in various ways. In recent years, licensing is a very active business model. Licensing is also an effective way to establish the presence in oversea markets when appropriate. -Legal Consultation and Contract Negotiation Identifying any legal issues that can be inherited in the given business transaction is crucial. AISAP has a legal department to attend to these affairs for our clients.
puzzle developing and publishing company
design company
independent animation production
グローバル・ブランド・ライセンス会社
アパレルブランド